B2B commerce: Paul Wiegand GmbH
Paul Wiegand GmbH operates a highly specialised B2B spare parts business for municipal vehicle fleets with complex requirements:
- Customised, contract-based pricing per customer
- High demands on availability, accuracy and compliance
- Manual processes for orders, product data and complaints
- Limited scalability due to the existing system landscape
The result: increasing complexity, high operational costs and restricted growth.
The solution
Together with SHOPMACHER (Frontend & UX) and NEKOM as the central Commerce OS, a scalable composable commerce architecture was implemented:
- BigCommerce as a powerful frontend
- NEKOM as middleware & orchestration platform for all processes
- Real-time ERP integration for pricing, availability, and orders
Key features:
- Management of 100,000+ products in a single system
- Real-time, contract-based pricing logic
- SAP OCI Punchout integration for procurement processes
- Automated VAT ID validation (EU VIES)
- AI-driven content creation & translations
- Self-service portal for returns & claims
→ Result: A fully integrated, automated, and internationally scalable platform.
Business Impact
Efficiency & Costs
- Automated core processes → significantly reduced manual effort
- No increase in operational costs despite growing complexity
- 4 people manage over 100,000 products
Growth & Scalability
- Platform already processes ~45% of total order volume
- International expansion easily achievable
- New markets and products can be integrated quickly
Customer Experience
- 100% accurate real-time pricing
- Significantly simplified ordering process
- Localized shops for different countries
👉 Conclusion:
With NEKOM as the central Commerce OS and SHOPMACHER as UX and implementation partner, complex B2B processes have been transformed into a scalable, efficient, and future-ready eCommerce platform.